How to engage members using the Internet and new media communication tools.
1. Develop an Effective Website
An Effective Website is the Foundation Think of your post’s website as a digital filing cabinet. It hosts information about your post and media such as photos, videos and downloadable documents. All other forms of media drive traffic to your site.
2. Email Marketing: Create E-Newsletters
E-mail marketing reaches a wide audience in a short period of time and allows members to immediately act on messages. Campaigns can be implemented and executed with minimal software, hardware and personnel investments.
3. Use Social Media
Social media has played a big role with how people interact with each other and it is not slowing down anytime soon. People like to feel like they are a part of something unique and special. Community strength is a very powerful branding force that can significantly grow your post on and offline.
4. Move Toward Mobile
Why Mobile? The smartphone market is already huge, but things are expected to get even bigger in the coming years. Worldwide smartphone shipments hit 1.5 billion in 2017. That's more than double the number of smartphones that shipped last year.