Working Towards a Brighter Future
USING SOCIAL MEDIA
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll learn how to build an actionable social media strategy tailored to your audience, objectives and situation. You’ll also learn about the strengths of each major social platform for marketers, best practices for utilizing them and how to analyze your efforts to demonstrate success.
BUILDING AN EFFECTIVE WEBSITE
Think of your post’s website as a digital filing cabinet. It hosts information about your post and media such as photos, videos and downloadable documents. All other forms of media drive traffic to your site.
MOVE TOWARD MOBILE
Why Mobile? The smartphone market is already huge, but things are expected to get even bigger in the coming years. Worldwide smartphone shipments hit 1.5 billion in 2017. That's more than double the number of smartphones that shipped last year.
EMAIL MARKETING: CREATE E-NEWSLETTERS
E-mail marketing reaches a wide audience in a short period of time and allows members to immediately act on messages. Campaigns can be implemented and executed with minimal software, hardware and personnel investments